Enríquez García, H. C.
2
Vol. 9, núm. 25 / enero – abril del 2024
DOI: https://doi.org/10.36791/tcg.v9i25.245
Pp. 2-17
Trascender, Contabilidad y Gestión. Vol. 9, Núm. 25 (enero – abril del 2024). Universidad de Sonora. Departamento de Contabilidad. México.
ISSN: 2448-6388. Reserva de Derechos 04-2015-04172070800-203.
Corporate social responsibility and shared value creation in
Bimbo Mexico
Responsabilidad social corporativa y creación de valor compartido en Bimbo
México
Hugo César Enríquez García
1
PhD Administration Sciences
University of Guadalajara, Campus of Management and Economics Sciences, Department of International
Business and Marketing. Zapopan, Jalisco, Mexico
Received: December 11, 2023.
Approved: February 24, 2024.
DOI: https://doi.org/10.36791/tcg.v9i25.245 JEL: M1. Administración de empresas.
M14. Cultura corporativa; Responsabilidad social corporativa.
Abstract
This research aims to determine if a large, transnational company meets the criteria and theories of social responsibility discussed in this article. Many companies have adopted innovation strategies through Corporate Social Responsibility (CSR) to gain competitive advantages and enhance their brand reputation. In this case, the focus is on BIMBO, a major food company in Mexico. Confidential interviews and documentary research from the
company ’s official sources were the primary evidence collected to support the findings. This research compares each of the aspects pointed out in the literature to understand the context of social responsibility of this company. Nowadays, it is essential for society, the business environment, and government regulators to know the real practices and ensure that they are not just deceptive marketing strategies.
1
Hugo César Enríquez García. E-mail: hugo.enriquez@academicos.udg.mx. ORCID: 0000-0003-1678-4850.