Enríquez García, H. C.
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Vol. 9, núm. 25 / enero – abril del 2024
representatives from the danger of separation at the working environment that positively fit to the reasonable focal point of CSR. Associations should to, in this manner, be urged to pursue cooperative energy between racial awareness coaching programs and other CSR drives.
Likewise, to the fact that there is potential for hierarchical environment benefits (e.g., moral environment and variety environment), yet utilizing such a methodology may straightforwardly impact business related mentalities and practices.
D. Safe working conditions
Bellovi & Senovilla (2004) mention that for a company to be recognized as socially responsible it must provide to its labor with safe and healthy working conditions in which they can develop themselves in a better way. They also describe that within the firm, healthy working conditions should be indispensable as one of the primary objectives of the organization, so that it should be considered as one of its strategic objectives.
In fact, The Safety and Health at the Heart of the Future of Work (2019) states that corporate social responsibility is essential as a driving force for risk prevention, as well as regulation, including both soft and hard law. Researchers and manufacturers need to integrate safety in R & D processes, and demonstrate the harmless character of the materials, products, and production process.
2. Research question and assumptions
How much is “Grupo Bimbo México ” a socially responsible company that creates shared social value?
Assumption.
The company has a good reputation in Mexico and is a generator of social value and shared value with respect to the preview theory, this is largely because to its
philosophy of "Being a highly productive and fully human company, where the person is at the center of its existence" this values are the main argument for being a company with multiple contributions to civil associations and national recognitions such as the Socially Responsible Company (ESR) that for 17 consecutive years has been awarded by the Mexican Center for Philanthropy (CEMEFI). This is a yearly prize that BIMBO has received since the implementation of socially responsible measures, mainly due to its production and organizational processes.
3. Research methodology
For the case of Grupo Bimbo in Mexico, qualitative methods were used to gather information about the company. The data was collected qualitatively to determine the progress of the Bimbo Company in terms of CSR and CSV.
Following are the two approaches that were utilized: ✓ Documentary information:
Reference was made to the publication by Grupo Bimbo on its annual financial reports through different years, on its website, as well as academic articles published in journals of related sciences.
✓ 2. Confidential interviews with key informants: The chosen informants, whose identities are kept
private for confidentiality purposes, they hold executive and supervisory roles within the organization. They have supplied the necessary qualitative data to evaluate if Grupo Bimbo fully, partially, or not at all aligns with a company practicing Corporate Social Responsibility (CSR) and if it creates shared value. The interviews took place in 2020, both face-to-face and virtually.