Enríquez García, H. C.
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Vol. 9, núm. 25 / enero – abril del 2024
consciousness and technological advancements. An interesting example could be the Dow Chemical enterprise that was able to save one billion gallons of fresh water at its largest manufacturing facility, enough to sustain approximately 40,000 people in the U.S for almost a year.
Article 2 by Porter & Kramer, 2007. Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility"
This article complements the previous one by providing recommendations for business leaders to implement CSR and CVC actions. The authors ’ theoretical foundations suggest that CEOs and company owners should first identify specific social issues to address and then determine where they can make an impact within their entire range of processes, procedures, and logistical structures in their value chains. Ideally, this should be approached in the following manner:
Table 1
Intersections for implementing a Corporate Social Responsibility and Creation Shared Value Innovation strategy
What to do? What should you ask yourself? Example
1. Identify the points of intersection between your
company and the society
How does your organization affect
society?
Does it provide safe working conditions
and reasonable wages, and do its operations create environmental risks?
2. Select social problems to
address
How can your company address societal needs in a way that creates shared value, considering the mutual impact of your company and society?
In other words, how can you create significant benefits for society while
also improving your company ’s
bottom line?
For example, by addressing the AIDS epidemic in Africa, a mining company
like Anglo American could not only improve living standards on the continent but also increase the
productivity of the African workforce on
which its success depends.
Source: Based on Porter & Kramer (2007).
After identifying the points of intersection and the social issues to be addressed, several research studies that complement what Porter and Kramer explain in each concept of Image 1 will be cited . This will allow each point to be compared with the results of the interviews:
A. Green Supply Chains (environmental impact) The successful integration of environmental protection
and insights into supply chain management results in a green supply chain. Some components such as product design, materials procurement, manufacturing, logistics, and life cycle product management are all included.