Enríquez García, H. C.

2

Vol. 9, núm. 25 / enero – abril del 2024

DOI: https://doi.org/10.36791/tcg.v9i25.245

Pp. 2-17

Trascender, Contabilidad y Gestión. Vol. 9, Núm. 25 (enero – abril del 2024). Universidad de Sonora. Departamento de Contabilidad. México.

ISSN: 2448-6388. Reserva de Derechos 04-2015-04172070800-203.

Corporate social responsibility and shared value creation in

Bimbo Mexico

Responsabilidad social corporativa y creación de valor compartido en Bimbo

México

Hugo César Enríquez García

1

PhD Administration Sciences

University of Guadalajara, Campus of Management and Economics Sciences, Department of International

Business and Marketing. Zapopan, Jalisco, Mexico

Received: December 11, 2023.

Approved: February 24, 2024.

DOI: https://doi.org/10.36791/tcg.v9i25.245 JEL: M1. Administración de empresas.

M14. Cultura corporativa; Responsabilidad social corporativa.

Abstract

This research aims to determine if a large, transnational company meets the criteria and theories of social responsibility discussed in this article. Many companies have adopted innovation strategies through Corporate Social Responsibility (CSR) to gain competitive advantages and enhance their brand reputation. In this case, the focus is on BIMBO, a major food company in Mexico. Confidential interviews and documentary research from the

company ’s official sources were the primary evidence collected to support the findings. This research compares each of the aspects pointed out in the literature to understand the context of social responsibility of this company. Nowadays, it is essential for society, the business environment, and government regulators to know the real practices and ensure that they are not just deceptive marketing strategies.

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Hugo César Enríquez García. E-mail: hugo.enriquez@academicos.udg.mx. ORCID: 0000-0003-1678-4850.