David Cabral Olmos

Jesús Salvador Vivanco Florido Marcelo de Jesús Pérez Ramos

16

Núm. 13 / enero - abril del 2020 DOI: https://doi.org/10.36791/tcg.v13i0.76

Pp. 2-16

Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory. New York: McGraw Hill.

Ryan, D., & Jones, C. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers , 1-13.

Sheikh, A. A., Shahzad, A., & Ishaq, A. K. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Science , 178-214.

Statista. (27 de Febrero de 2020). Motor vehicle production volume worldwide in 2018, by country. Recuperado de

https://www.statista.com/statistics/584968/leading-car-

manufacturing-countries-worldwide/

Statista. (17 de Febrero de 2020). Worldwide automobile production through 2018. Recuperado de https://www.statista.com/statistics/262747/worldwide-

automobile-production-since-2000/

Strauss, J., & Frost, R. (2001). E-marketing. New Jersey: Prentice Hall.

Wickham, A. (26 de Mayo de 2017). The Automotive industry employs more people than you think. Recuperado de https://www.fircroft.com/blogs/the-

automotive-industry-employs-more-people-than-you-

think-71462610395

Zhang, X., Kumar, V., & Cosguner, K. (2017). Dynamically managing a profitable email marketing program. Journal of Marketing Research , 851-866.