Motivation as an enterprise education strategy to promote the creation of socially resposible companies in higher education students of public, Institutions

Abstract

The public institutions of higher education have the commitment to train professionals, committed, with a high human sense and competence, capable of creating, developing and innovating; with a vision towards the sustainable, technological, social and economic development that the globalized environment demands. Therefore, in the present ethnographic research they were identified, the areas of opportunity of the student that leads him to develop a business culture and undertake his own project, detecting, the motivational tools that should stimulate his interest as an innovator, in the different careers offered public institutions, managing to involve a common objective. All the above directed towards his business vocation. The results seek to identify the internal and external factors, giving him self-confidence, to boost his own company, establishing a commitment, with his family, friends and the environment, that drives him to participate in a socially responsible business context.