Diagnosis of the Business Model in the manufacturing industry of Ciudad Juarez: “Current situation on its application and characteristics that define it"
DOI:
https://doi.org/10.36791/tcg.v7i19.131Keywords:
Business model, Value proposition, Cost structure, Market segmentsAbstract
The objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclusions for the possible improvement of the business model in manufacturing companies. The results of the interviews applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufacturing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing industry the characterization of a business model is not allowed. Likewise, there are similarities in products and processes developed in the region, although currentlyThe objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclusions for the possible improvement of the business model in manufacturing companies. The results of the interviews applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufacturing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing industry the characterization of a business model is not allowed. Likewise, there are similarities in products and processes developed in the region, although currently hey do not tend to be high tech, however, there is potential in this manufacturing industry.
Downloads
References
Acosta, L. (2019). Propuesta metodológica para el desarrollo de negocios en la industria maquiladora de autopartes en Cd. Juárez. Secretaría de Investigación y Posgrado -Universidad Autonóma de Chihuahua, 1-172.
Auto, I. (2020, Noviembre 19). GM to boost spending on electric vehicles, plans 30 models by 2025. Retrieved from The Washington Post.
https://www.washingtonpost.com/business/economy/gm-to-boost-spending-on-electric vehicles-plans-30-models-by-2025/2020/11/19/15d68534-2a61-11eb92b7 6ef17b3fe3b4_story.html
Boffa, E., y Maffei, A. (2019). A descriptive framework to characterize the manufacturing domain in the context of Business Models. Procedia CIRP, 81(1), 1360-1365.
Bribiescas, F. A., y Romero, I. F. (2014). Gestión de certificación de calidad como factor de competitividad en le sector industrial de manufactura, en la región transfronteriza Cd. Juárez, Chih., México, El Paso, Texas, USA. Revista internacional administración & finanzas, 7(1), 113-131.
Bribiescas, F. A., Romero, I. F., y García, E. (2015). Turismo industrial: oportunidades y retos dentro del sector de manufactura en Ciudad Juárez. óesis: Revista de Ciencias Sociales y Humanidades, 24(47), 69-79.
Carey, N., y Fenton, S. (2021, Enero 15). BMW aims to double fully-electric vehicle sales in 2021. Reuters.
https://www.reuters.com/article/autos-bmw-electricidINKBN29K25A
Acosta, L. (2019). Propuesta metodológica para el desarrollo de negocios en la industria maquiladora de autopartes en Cd. Juárez. Secretaría de Investigación y Posgrado -Universidad Autonóma de Chihuahua, 1-172.
Auto, I. (2020, Noviembre 19). GM to boost spending on electric vehicles, plans 30 models by 2025. Retrieved from The Washington Post.
https://www.washingtonpost.com/business/economy/gm-to-boost-spending-on-electric-vehicles-plans-30-models-by-2025/2020/11/19/15d68534-2a61-11eb92b7- 6ef17b3fe3b4_story.html
Boffa, E., y Maffei, A. (2019). A descriptive framework to characterize the manufacturing domain in the context of Business Models. Procedia CIRP, 81(1), 1360-1365. DOI: https://doi.org/10.1016/j.procir.2019.04.027
Bribiescas, F. A., y Romero, I. F. (2014). Gestión de certificación de calidad como factor de competitividad en le sector industrial de manufactura, en la región transfronteriza Cd. Juárez, Chih., México, El Paso, Texas, USA. Revista internacional administración & finanzas, 7(1), 113-
Bribiescas, F. A., Romero, I. F., y García, E. (2015). Turismo industrial: oportunidades y retos dentro del sector de manufactura en Ciudad Juárez. óesis: Revista de Ciencias Sociales y Humanidades, 24(47), 69-79. DOI: https://doi.org/10.20983/noesis.2015.12.5
Carey, N., y Fenton, S. (2021, Enero 15). BMW aims to double fully-electric vehicle sales in 2021. Reuters.
https://www.reuters.com/article/autos-bmw-electricidINKBN29K25A
Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3), 354-363. DOI: https://doi.org/10.1016/j.lrp.2009.07.010
Díaz-Bravo, L., Torruco-García, U., Martinez Hernández, M., y Varela-Ruiz, M. (2013). La entrevista, recurso flexible y dinámico. Investigación en educación médica, 2(7), 162-167. DOI: https://doi.org/10.1016/S2007-5057(13)72706-6
Levin, T. (2020, Enero 28). All the things carmakers say they'll accomplish with their future electric vehicles between now and 2030. Business Insider.
https://www.businessinsider.com/promises-carmakershave-made-about-their-future -electric-vehicles-2020-1?r=MX&IR=T
Mejía, J., y Sanchez, J. (2014). Factores determinantes de la innovación del modelo de negocios en la creación de ventaja competitiva. Revista del Centro de Investigación. Universidad La Salle, 11(42), 107-132.
Morris, L. (2010). Business model innovation the strategy of business breakthroughs. International Journal of Innovation Science, 1(4), 191-204. DOI: https://doi.org/10.1260/1757-2223.1.4.191
Müller, J. M., Buliga, O., y Voigt, K.-I. (2018). Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0. Technological Forecasting and Social Change, 132(1), 2-17. DOI: https://doi.org/10.1016/j.techfore.2017.12.019
Paiola, M., y Gebauer, H. (2020). Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms. Industrial Marketing Management, 89(1), 245-264. DOI: https://doi.org/10.1016/j.indmarman.2020.03.009
Restori, M., Aguirre, F., Ahumada, O., y Villalobos, R. (2004). Improvement of Transportation Practices in the Maquiladora Industry. IIE Annual Conference. Proceedings, 1165-1170.
Reuters. (2018, Enero 15). Ford plans $11 billion investment, 40 electrified vehicles by 2022. CNBC.
https://www.cnbc.com/2018/01/15/ford-plans-11-billion-investment-in-electric-vehicles-by-_ 2022.html
Salas, J. F., Limas, M. L., Jiménez, B., Jaramillo, C., y Melgar, J. (2011). La motivación y la disposición al cambio de los trabajadores en mandos medios de la industria maquiladora de Ciudad Juárez. NovaRua Revista Universitaria de Administración, 2(3), 30-35.
Savolainen, J., y Collan, M. (2020). How additive manufacturing technology changes businessmodels?–review of literature. Additive manufacturing, 32(1), 1-13. DOI: https://doi.org/10.1016/j.addma.2020.101070
Schröder, M., Falk, B., y Schmitt, R. (2015). Evaluation of cost structures of additive manufacturing processes using a new business model. Procedia Cirp, 30(1), 311-316. DOI: https://doi.org/10.1016/j.procir.2015.02.144
Teece, D. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194. DOI: https://doi.org/10.1016/j.lrp.2009.07.003
Urbinati, A., Rosa, P., Sassanelli, C., Chiaroni, D., y Terzi, S. (2020). Circular business models in the European manufacturing industry: A multiple case study analysis. Journal of cleaner production, 274(1), 1-11. DOI: https://doi.org/10.1016/j.jclepro.2020.122964
Vargas, I. (2012). La entrevista en la investigación cualitativa: nuevas tendencias y retos. Calidad en la educación superior, 3(1), 119-139. DOI: https://doi.org/10.22458/caes.v3i1.436
Vilchis, A., y Aranda, E. (2015). Transformación del mercado laboral profesional en la industria
maquiladora en Ciudad Juárez, Chihuahua en el 2010. European Scientific Journal, 11(34), 338-355
Wei, Z., Song, X., y Wang, D. (2017). Manufacturing flexibility, business model design, and firm DOI: https://doi.org/10.5465/AMBPP.2017.13195abstract
performance. International Journal of Production Economics, 193(1), 87-97.
Zott, C., y Amit, R. (2010). Business model design: An activity system perspective. Long range planning, 43(2-3), 216-226. DOI: https://doi.org/10.1016/j.lrp.2009.07.004
Zott, C., Amit, R., y Lorenzo, M. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers, 3(4), 1-43.
![Diagnosis of the Business Model in the manufacturing industry of Ciudad Juarez](https://trascender.unison.mx/public/journals/1/submission_131_130_coverImage_es_ES.jpg)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Erick Daniel Nava Orihuela
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
La Revista Trascender, Contabilidad y Gestión se compromete a asegurar la confidencialidad y privacidad dela información personal que se capture en éste sistema de conformidad con los lienamientos editoriales de la Universidad de Sonora
La información será utilizada únicamente para fines editoriales, académicos y de investigación, notificándose de forma directa al usuario registrado en el sistema, con el alcance que el usuario establezca al momento de su registro.