Diagnosis of the Business Model in the manufacturing industry of Ciudad Juarez: “Current situation on its application and characteristics that define it"
DOI:
https://doi.org/10.36791/tcg.v7i19.131Keywords:
Business model, Value proposition, Cost structure, Market segmentsAbstract
The objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclusions for the possible improvement of the business model in manufacturing companies. The results of the interviews applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufacturing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing industry the characterization of a business model is not allowed. Likewise, there are similarities in products and processes developed in the region, although currentlyThe objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclusions for the possible improvement of the business model in manufacturing companies. The results of the interviews applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufacturing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing industry the characterization of a business model is not allowed. Likewise, there are similarities in products and processes developed in the region, although currently hey do not tend to be high tech, however, there is potential in this manufacturing industry.
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