Corporate Social Responsibility and shared value creation in Bimbo, Mexico

Responsabilidad social corporativa y creación de valor compartido en Bimbo México

Abstract

This research aims to determine if a large, transnational company meets the criteria and theories of social responsibility discussed in this article. Many companies have adopted innovation strategies through Corporate Social Responsibility (CSR) to gain competitive advantages and enhance their brand reputation. In this case, the focus is on BIMBO, a major food company in Mexico. Confidential interviews and documentary research from the company’s official sources were the primary evidence collected to support the findings. This research compares each of the aspects pointed out in the literature to understand the context of social responsibility of this company. Nowadays, it is essential for society, the business environment, and government regulators to know the real practices and ensure that they are not just deceptive marketing strategies. The results suggest that this firm is partially socially responsible and partially creates shared value (CSV). Studies like this are important for contributing to the discussion on the significance and relevance of companies engaging in activities that create value for society as a whole.