HABITS OF CONSUMPTION OF CARBONATED DRINKS, IN THE POPULATION OF YOUNG ADULTS IN THE CITY OF HERMOSILLO, SONORA, MEXICO
DOI:
https://doi.org/10.36791/tcg.v0i3.43Keywords:
Consumption, Carbonated drinks, Intention of consumption habitsAbstract
The present study aims to develop a model of belief that influences the purchase intent of the carbonated drinks, of the population with a socioeconomic level C, C + from Hermosillo Sonora and statistical to define what are the quality attributes (intrinsic and extrinsic). The design of the methodology of this research was carried out in two performances: 1) qualitative, which is divided into two parts, depth interviews and group sessions; and (2) quantitative, applied a questionnaire structured for data collection and working hypotheses were contrasted using statistical models of structural equations. The results demonstrate that extrinsic attributes are an important factor in the consumption of carbonated drinks.
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Copyright (c) 2020 Ana Isabel Tiznado Palacio, Lourdes Patricia León López, Joel Enrique Espejel Blanco
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