Planned Change Strategies at a Business Company

Authors

  • Ramón Ruiz Chávez Doctorante en Gestión de las Organizaciones.
  • Hortensia Hernández Vela Universidad Juárez del Estado de Durango

DOI:

https://doi.org/10.36791/tcg.v0i15.87

Keywords:

Enterprise, Family, Organizatio, Strategies

Abstract

It is very common to find small family-owned businesses experiencing operational difficulties between their organization and the accomplishment of their objectives. In a great number of cases, these family-owned businesses are founded to fulfill some circumstantial situation, whether by the necessity of generating income to support its members, or by the continuity of operating the conditions of an inherited family-owned business. This work presents the intervention process accomplished to small familiar business dedicated to the wholesale and retail of fruits, vegetables and groceries following Faria
Mello’s model adjusted, in order to improve its performance through a soft change to the organization by means of implementation of several strategies applied making the best utilization of available resources.

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Author Biographies

Ramón Ruiz Chávez, Doctorante en Gestión de las Organizaciones.

Licenciado en Comercio Internacional.  Maestro en Gestión de Negocios. Certificado en Negocios. Doctorante en Gestión de las Organizaciones. Correo: ramon.26246@ujed.mx

Hortensia Hernández Vela, Universidad Juárez del Estado de Durango

Ingeniera Química. Maestra en Administración. Doctora en Administración. Profesor Investigador de la
Universidad Juárez del Estado de Durango. Correo: paloma@ujed.mx

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Estrategias de Cambio Planeado en una Empresa Comercial

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Published

2020-09-30

How to Cite

Ruiz Chávez, R., & Hernández Vela, H. (2020). Planned Change Strategies at a Business Company . TRASCENDER, CONTABILIDAD Y GESTIÓN, 5(15 septiembre-diciembre), 27–45. https://doi.org/10.36791/tcg.v0i15.87

Issue

Vol. 5 No. 15 septiembre-diciembre (2020): TRASCENDER, CONTABILIDAD Y GESTIÓN

Section

Investigation Reports

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