No. 3 (2016): TRASCENDER, CONTABILIDAD Y GESTIÓN

In this issue, the main focus of the articles in the journal is on the application of work proposals in sensitive areas such as marketing and organizational culture, providing insights into the local realities of the cities of Hermosillo, Sonora, and Mexico City. The results of the work are presented from the authors' particular perspectives, accompanied by the viewpoints of students. On one hand, it showcases the theoretical perspectives on Corporate Social Responsibility and Organizational Culture, as well as the consumption habits and patterns of young populations and rural tourism as a strategy for regional development. To conclude, it highlights marketing as an innovation tool for entrepreneurs.