No. 4 (2017): TRASCENDER, CONTABILIDAD Y GESTIÓN

Enero-Abril 2017

This issue compiles research reports aimed at disseminating advancements in accounting, management, marketing, information technology, and economics arising from various researchers in Mexico. It features preliminary studies, market proposals, risk analyses, and case studies. First, the preliminary results of the influence of professionalization on the succession process of Family Businesses in Aguascalientes are presented. Next, the context of municipal markets and the strategies implemented to ensure survival in Durango are analyzed. Subsequently, the results of the social media analysis and the Lodging Tax in the State of Sonora are shown. Finally, a case study is presented, documenting the actions and strategies executed for the administrative reorganization of the Office of the Governor of the State of San Luis Potosí, viewed from legal, administrative, technical, and methodological perspectives.

Published: 2017-04-30

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