MARKETING FOR ENTREPRENEUR

Authors

  • María Olivia Barbuzón Pacheco Universidad de Sonora
  • Daniel Bayliss Berna Universidad de Sonora
  • Beatriz Camargo Pacheco Universidad de Sonora

DOI:

https://doi.org/10.36791/tcg.v0i3.47

Keywords:

Marketing, Planning, Entrepreneurial, Opportunity, Innovation and customer

Abstract

The most important challenge that the entrepreneur faces once he managed to launch his project is to identify new opportunities and innovate. For this reason, should have provided a mechanism that would help to identify such opportunities, evaluate them and select those that are economically viable and make strategic sense for the business.
Marketing is a powerful tool for entrepreneurs since it brings methodology and planning for marketing. If the entrepreneur as his colleagues know well how it thinks and that needs your customer, the business will have many chances of success.

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References

Kotler, P. y Armstrong, G. (2013) Fundamentos de Marketing, Decimoprimera Edición, México: Editorial Pearson.

Published

2016-12-31

How to Cite

Barbuzón Pacheco, M. O., Bayliss Berna, D., & Camargo Pacheco, B. (2016). MARKETING FOR ENTREPRENEUR. TRASCENDER, CONTABILIDAD Y GESTIÓN, (3), 68–79. https://doi.org/10.36791/tcg.v0i3.47

Issue

Section

Apéndices Técnicos

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